Wayne has been involved in the surfing industry since the mid-1980s. First, a judge and administrator at local, state, national and international levels, Wayne progressed to commentating at international surfing events including hosting early stage event web casts. After a stint as Tracks Surfing Magazine Editor in 1997-2000 and Dep Ed of FHM Australia in 2002-2003, Wayne became Editorial Director of EMAP Action Sports which created print and digital media products for sports such as snowboarding, snow skiing, mountain biking, dirt biking, outdoor adventure and more. In 2005 Wayne joined ASP International (now WSL – World Surf League) to become Media Director and manager of media distribution. He left ASP in 2007 to start his own businesses including community focussed wellness centres. He is still the major shareholder of Corporate Wellness Australia Pty Ltd, a leading health program provider for large corporations globally including Qantas, NewsCorp, Allianz and more. Wayne brings enormous insight into all aspects of business from company structuring and people management, content creation and distribution, marketing and brand management, sales strategy development, event management, day to day operations, health and safety, and more.