MEDIA SOURCE: Australasian Surf Business Magazine


ASB MAGAZINE: As demand for artificial wave facilities continues to grow, Surf Lakes – the Australian company behind its unique concentric wave making technology – has launched a new product model designed to suit reduced-sized footprints and with a view to targeting the beginner to intermediate surfing market.

While still producing up to 2000 waves per hour (like its “larger sibling” formerly 5 Waves now known as the Surf Lakes XL model) the new Surf Lakes model requires only two hectares (five acres) of land for construction, therefore has the potential to be built in areas closer to higher population densities where larger land holdings may be limited.

This new standard Surf Lakes model will boast waves suited to three levels of surfing ability – beginner, intermediate and advanced – and will be suited for body boards, body surfing, short boarding, longboarding and knee boarding.

“We’ve had close to 600 enquiries from all areas of the planet,” said Founder and CEO Aaron Trevis. “And while they all love the idea of building a Surf Lake XL model, many sites are just not large enough to cater for the 3.6 hectare lake.

“With our motto of ‘Everyone Gets a Break’ we also realise, that while the XL model will be ideal for athlete training and international events such as the Olympics, there is a huge opportunity to really penetrate non-surfing market places by locating near shopping malls and local sports fields and therefore we can share the stoke of riding waves by making facilities that are more accessible to all.”

The Surf Lakes model will also have a lower price tag with a turn key solution being delivered in the order of US$20 million. This lowers the barrier to entry for developers and also potentially allows for a quicker return on the investment, given that the wave making potential is still at 2000 waves per hour and therefore people throughput is at a premium.

“We genuinely see the new standard Surf Lakes model as being a perfect way for kids, and complete beginners to get into the sport while aspiring to progress to the bigger and more challenging waves in the Surf lakes XL facilities as their ability improves,” continued Trevis. “And being located in environments where non-surfing passing traffic can see the waves and the grinning faces of those enjoying the rides, everyone will certainly wish to grab a board and get out there!”

The new Surf Lakes standard model can also be integrated into existing or future developments and have the capacity to become genuine pieces of community focussed infrastructure, similar to public swimming pools or sports fields. Noting that when waves are turned off, the potential uses for the large body of water cross over into flat water sports such as swimming, kayaking or simple still water fun and games.