Reuben has over 20 years’ experience in the finance, investment and media industries. He founded of Wealth Creator Magazine in 2002, which he later sold in 2005. Then joined Integral Capital Group as a Corporate Advisor until 2010 where he participated in over $200m in corporate transactions. In 2008, Reuben co-founded Wholesale Investor with Steve Torso. Wholesale Investor is a financial media company that promotes private investment opportunities to it’s database of over 16,000 investors. Reuben founded Axstra Capital in 2010, which specialises in private and pre-IPO capital raisings, as well as IPO’s. Since 2010, Axstra has raised over $110m in equity for its clients.