Surf Lakes announced that Troy Warfield has joined the Surf Lakes board as a Non-Executive Director with a view to advise on swift expansion with a focus on excellent end user experience. Warfield is a highly experienced, International business executive, having worked at Executive Committee level and senior leadership level in some of the most successful companies globally across Consumer Goods, Travel and Hospitality and Sports Media Entertainment.
He has served on the Executive Committee of British Airways, as Executive Director of Brands and Customer Experience, leading more than 16,000 people, the Executive Committee of Avis Budget Zipcar International, as Chief Commercial and Licensee Officer. Prior to this he had over 20 years leadership experience in Consumer Goods as the Vice President of Kimberly Clark, Europe, and previously as Vice President and Managing Director, UK and Ireland, and prior to this with Unilever across both the UK and Australasia as Customer Development Director, and a number of senior roles across both Marketing and Sales.
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